Friday, February 05, 2016

A.G. Krishnamurthy passes away


A.G. Krishnamurthy, Founder, Mudra Communications Limited, passed away in Hyderabad after a brief illness early this morning. He was 73.
“(He left) hundreds of people and families desolate for he had shaped their careers, outlooks and often their characters,” wrote Ramanujam Sridhar, CEO, brand-comm, in The Hindu Business Line… “AGK had the rare ability of translating complex communication problems into single sentences. His solutions were path-breaking. Who can forget the cute girl eyeballing the camera with an ‘I love you Rasna’ or the advertising for an essentially ordinary tagline ‘only Vimal’ that through different executions, season after season, made it a major brand.”
“As founder Chairman and Managing Director of Mudra Communications, he was well known for steering his agency from a Rs. 35 lakh company to a Rs. 7 billion corporation in remarkably short span of 23 years,” according to a report in exchange4media.
“An outsider to the end - Mudra continued to be headquartered out of Ahmedabad in his lifetime - AGK had an original take on life as well as the advertising business,” according to a report in afaqs. “It was his passion that led to the founding of MICA, the institute for strategic marketing and communications, in 1991. Ironically, today is the 25th anniversary of MICA.”
I had the good fortune of working briefly with AGK, and it is rare to find any Mudraite, from whose memory the advertising and branding genius had faded away. He touched every one with his gestures, pioneering work and values.
“I know that it is unfashionable, but I continue to be a representative of old world middle-class values,” he wrote in his book, If You Can Dream (Tata Mcgraw-Hill Education, Rs 325, 2013). “I stand by a few basic principles. They are time-tested beliefs. I believe that: Hard work pays. If you can dream it you can do it. Dedication and determination are the key tools to achieve our goals. Gains made from dishonest and corrupt ways do not last long. Integrity and goodness are the true stepping stones for a good, happy life.”
After reading excerpts from the book, I wrote to him, “Several of the lines in your book would have a deep impact on the minds of all right-thinking people including myself, as they seem to come from the bottom of your heart….”
In my mail, I had also thanked him for the Ganapati idol he had personally gifted me (soon after I joined Mudra) and the Diwali sarees which Mudra used to gift to the wives of its employees. 
He promptly replied, “We had Mudra Reunion in Ahmedabad on the 28th of April, 2013, one day before the launch of my new book.  Some 60 people gathered there from different parts of the country. When each one was requested to say a few words about their experience of Mudra, believe me most men recalled the Diwali saree and how precious the gesture was and how treasured they are even today, many years after the event.  Quite a touching down memory lane experience it was for all of us. It was a good old world charm - The Mudra Experience.”
May his soul rest in peace even as his words and monumental work – not to forget his values -- continue to inspire all of us.

16 Comments:

|
Blogger Mike Roberts said...

This comment has been removed by the author.

02:03  
|
Blogger Mike Roberts said...

Hello I am so happy with your blog site,Thanks for sharing the article.

Public Relations Agencies Singapore

02:06  
|
Blogger pranjali upadhyay said...

Shares of Just Dial have touched its lifetime low of Rs 493, down over 9% on the BSE. With this, the stock has fallen below its issue price of Rs 530 for qualified institutional buyers (QIB).
Stock Trading Tips

01:28  
|
Blogger Abhijit Phalke said...

Hii dear. This is such a wonderful post. I will keep it bookmark for future use. Thanks for sharing this post with us. brand consultant

22:46  
|
Blogger Deepa Joshi said...

Hello dear.. This is superb post. I enjoyed this post a lot. Thanks for sharing this beautiful post with us. brand redesign

23:41  
|
Blogger Amit Singh said...

PR Firm TYCC offers Public Relations Services only best PR Company in India.

00:59  
|
Blogger Fedrick Berry said...

I am fascinated after reading its well-knowned site and blogsite about the lofty view of Migrate to Saudi from US. It is a the historic relationship between Saudi Arabia and the United States. In the case of relationship only Migrate to USA from Saudi give proper care. For further info log in its web portal.

05:07  
|
Blogger KEVIN BROWN said...

I am very greatful for comment here.There are important things all US Saudi Relations important areas which will be covered up, in this article we are all taking these important things into count and accordingly delivering the desired outcome. For US as well as The Saudi US relationship it is important to increase the relationship and for that mission we are all coming up with important goals as well as ideas.

05:20  
|
Blogger pranjali upadhyay said...


Apollo Tyres Q2 consolidated net profit down 7% (YoY).
Capitalstars

04:12  
|
Blogger Scroll Mantra said...

you people have included a great thought. keep it up blogging.


Secure & rapidly growing immigration law firm assisting Indian investors with permanent residency in the US through EB5-based “Green Card”.

EB 5 Visa Consultants in Delhi, Immigration Lawyers in Mumbai

02:00  
|
Anonymous lopez hills said...

ios mobile app development

03:35  
|
Blogger ramya gupta said...

Growth at 5-year low? RBI may peg 6.2% GDP after Budget nudge The RBI’s monetary policy review on Wednesday will offer cues on the extent of demonetisation’s impact on the broader economy; India may well be staring at a GDP growth of less the 6.5 percent in 2016-17, the lowest since 2012-13.Equity tips


02:09  
|
Blogger ramya gupta said...

Growth at 5-year low? RBI may peg 6.2% GDP after Budget nudge The RBI’s monetary policy review on Wednesday will offer cues on the extent of demonetisation’s impact on the broader economy; India may well be staring at a GDP growth of less the 6.5 percent in 2016-17, the lowest since 2012-13.Equity tips

02:10  
|
Blogger Fazal Ahmad said...

you shared the very nice post, thanks for the nice tips about PR services it really helps the PR agencies in India.

23:13  
|
Blogger A Kumar said...

This is one of the most wonderful blog, this is work is tremendous. Thanks Digitla Marketing Company

03:17  
|
Blogger Sunil Kumar Prasad said...

Hi,

This is a nice article. I enjoyed a lot.

Visit Now for "6 Upcoming PR Trends"

04:10  

Post a Comment

<< Home