Monday, March 06, 2006

India’s PR e-zine launched

“The Chennai PR Club and Prime Point Foundation have launched a monthly online magazine catering to the public relations domain,” reports exchange4media.

PResense claims to be the first PR e-zine. It aims to bring corporates up-to-date on developments in the PR industry.

Launching the e-zine in Delhi on Monday, Prof Y S Rajan, Principal Advisor, Confederation of Indian Industry, said, “Often the corporate sector works out its strategic, business and technology plans. But there is no effort towards a communication plan as an integrated task.”

This e-zine is currently available free of cost.