Blogs, brands and public relations

“Some companies have realised how blogs can make or break a brand and they have tried to reach out to online groups through corporate blogs,” Priyanka Jayashankar writes in The Hindu Business Line.

"Skillful blogging can boost your company's credibility and help it connect with customers," says Preeti Desai, President, Internet and Mobile Association of India….

"Since both customer retention and acquisition are extremely expensive, companies can ill-afford to ignore bloggers," says Meenakshi Sachdev Varma, CEO and Managing Director of Good Relations India Pvt Ltd, a public relations firm.